This is a passion project that would not of happened without the dedication and hard work of the following extremely talented and skilled creative professionals:

Eddy Ymeri, John Hall, Will Tham, Paul Angeloni, Mike Ciccarello, Leah Kopke, and Taylor Whitney.

Introducing, covered©. A 100% human driven alternative that addresses the common struggle we all endure, perspiration. covered® is universal deodorant and antiperspirant solution for both male and female users that is more environmentally friendly than anything that exists on the market today. This comprehensive system challenges the status quo by offering much needed education around the science of sweat prevention and protection. The system consists of web portal, a unisex timelessly designed applicator, and an effortless product refill subscription service.

We have studied the journey all humans go through around perspiration and their relationship with deodorant. With average life expectancy in developed markets growing most users are expected to use a minimum of 260 different deodorant solutions during their lifetime. Most if not all of the current solutions are not recyclable contributing to the growing epidemic around waste management. With deep empathetic understanding for the user’s needs, a strong understanding of current market conditions, and solid manufacturing expertise we have created covered®.

By building an online community where the user is educated and walked through their perspiration needs we have been able to strip away all excess packaging needed to compete in the current retail environment. With that constraint removed we were able to build the applicator to the optimal form that delivers timeless universal function for male and female users. With the applicator reimagined we built in additional function to the product. Current product solutions do a poor job communicating current inventory of deodorant. In our product solution we incorporated a pattern in the product that alerts the user when product is running low. In addition to the pattern the applicator has a glass window to indicate how much product is left. As the users continue to participate in the covered® life style a refill fragrance will sent out either automatically or by a date specified by the user.

All packaging in the covered system is purpose driven and as minimal as possible. The wrap for the individual fragrances protects the product, aids in refilling the applicator and is single stream recyclable. Each fragrance has its own unique graphic pattern that is an interpretation of the type of perspiration the product protects against. The brand was developed to emulate the simplicity of the system. We worked to remove noisy stylization with a clear direct typographical execution for our brand mark. While the product packaging uses shapes and color to emulate a feeling to the users. When a new individual joins the covered® community they receive our welcome gift consisting of, the universal applicator, 2 covered® fragrances selected during the educational conversation on the web site, and a letter thanking the user for joining the covered® community.

At the core, covered® is a complete ecosystem that redefines the category while delivering an engaging solution that delights all audiences that struggle with the human condition of perspiration.

At its heart, Covered© is a multi-dimensional system designed to address the consumers desire for a straightforward conversation that delivers an engaging experience.