When designing and developing industry leading whiteboard solutions, the challenge is to develop compelling, holistic, user-focused strategies that simultaneously compliment a wide variety of potential physical environments. The vision for the Prestige product family is to reinforce the Quartet® masterful dominance of these constraints then leverage those solutions into global markets.
Inspired by the desire to capture creative energy, and facilitate collaboration and the sharing of ideas, the Prestige family of white boards is the crown jewel in the Quartet product offering. The range is able to deliver key user needs in a seamless manner that is not only stunning visually but also has the ability to blend into any environment. With the addition of customizable user accessories the overall product experience has become a delight for all users.
The form language is consistent yet flexible, presenting an intuitive progression from basic to advanced product solutions. With such a dominant linear plane the superstructure is treated in a minimal nature that accentuates maximum usage on the whiteboard surface. Only when absolutely necessary the form gently diverges and transitions 90 degrees from the writing surface. This progression is expertly crafted using a variable chamfer that elegantly disguises such an abrupt shift in geometry. The form then opens up to provide an inviting and spacious expanse for organizing and storing accessories.
After an extensive user insights investigation involving quantitative and qualitative research a multitude of unique solutions were uncovered. By identifying the core users and targeting their needs the development team was able to create a flexible, customizable product range. Multiple products were developed with proprietary intellectual property allowing Quartet to be the sole provider for these desirable user solutions.